Right Brain Discovery (Market Research and Strategic Business Advisement)
Research Institute
Why pick this one
Right Brain Discovery conducts qualitative and quantitative market research, including nationwide longitudinal studies, to inform branding, training, campaigns, and strategic decisions.
Best for
- Businesses needing voice-of-consumer research
- Organizations evaluating brand perceptions among customers and employees
- B2B providers researching retailer or professional buyer behavior
- Organizations measuring training knowledge retention and workplace behavior change
- Companies seeking research for a specific campaign or difficult market question
- Organizations requiring longitudinal or secondary-data research
Specialties
- market behavior and motivation research
- business-to-business research
- brand perception research
- employee perception and satisfaction research
- program and training effectiveness evaluation
- campaign-specific research
- consumer-focused research
- secondary data review
- longitudinal research
What makes them different
- Conducts projects ranging from single pulse-point surveys to multi-year longitudinal studies
- Uses both qualitative and quantitative research methods
- Has conducted nationwide, Southeastern U.S., and Piedmont North Carolina research projects
- Provides actionable findings for marketing, customer service, communication, training, and strategic decisions
- Research examples include a two-year nationwide study of networked communication and misinformation
Distilled from this business's own website.
Contact & Location
- Address
- 519 Culpepper Ct, Winston Salem, NC 27104
- Phone
- 3367497556
- Website
- http://www.rightbraindiscovery.com/
- cchesner@rightbraindiscovery.com
Services
- qualitative market research
- quantitative market research
- voice-of-consumer research
- strategic communication recommendations
- brand and employee perception analysis
- program and training evaluation
- consumer research
- B2B research
- secondary research