Logo design in the Charlotte area typically ranges from $500 for a basic package to $3,000+ for a full brand identity system including color palettes, typography, and usage guidelines. Established studios like Adam Roth Design that serve nonprofits and small businesses will usually quote on the higher end of that range.
What should I look for when hiring a graphic designer for my business?
Review their portfolio for work in your industry, confirm they can deliver final files in print-ready and web-ready formats, and ask whether branding strategy is included or if they only produce final artwork. Designers with civic or corporate client experience tend to have established processes for revisions and approvals.
How long does a typical branding project take?
A full brand identity project — logo, color system, typography, and basic brand guidelines — usually takes 4 to 8 weeks depending on revision rounds. Some designers, like Cynthia Frank Design, explicitly build extra time into the process for concepting and collaboration, so timelines can stretch longer.